Three Emerging Trends of Chinese Tourists

September 12, 2015

airplane-takeoff

The word is out: Chinese tourists are coming for you! Over the last decade, outbound trips from China have increased substantially. In 2014, Chinese tourists made over 67.5 million trips abroad. We should expect these trends to only increase as China’s wealthy have by now already developed a strong need to explore new places to sightsee and park their cash. Here are three trends for you to be aware of to stay ahead of the “China Tourism Wave.”

  1. CHINESE TRAVEL TO CITIES

According to a report by Oxford Economic and International Hotels Group, blog585% of Chinese travelers prefer traveling to big cities.

 

2. CHINESE TRAVELERS MOVE TOWARDS INDIVIDUAL TRAVEL

No matter where you are from, you’ve probably at one time or another encountered a large Chinese tour group: lots of Chinese in a pack taking pictures, walking around confused, with a tour guide carrying a little flag on top of a long, skinny pole.

But Chinese travelers are starting to change, move away from the pack mentality and more towards traveling with their immediate family or by themselves.

Why is this happening? In part, it is because with new wealth and education, Chinese are able to navigate trips by themselves. They no longer have to depend as much on travel agencies or group travel packages.

What’s more, Chinese travelers are often economic travelers in the sense that they really know what they want to BUY before leaving home and know where they can buy it. Chinese are largely going abroad in search of luxury goods that they cannot get at home, like jewelry, antiques, or designer clothes, or perhaps going to buy discounted tech products that are way more expensive at home. They follow big brands like Louis Vuitton and Michael Kors, and they tend to go to the biggest, best places that they can buy them.

3. DOMESTIC SERVICE PROVIDERS DOMINATE

Chinese service providers are responding to and cashing in on these trends. In terms of travel booking, travelers are now mostly going to online travel booking sites. The two that dominate the China market are Qunar.com and Ctrip.com. It is clear that more Chinese travelers are using these platforms to increase the bookings.

Domestic hospitality and airline companies are also investing significantly in building full-service platforms in foreign countries frequented by Chinese travelers. In the aviation industry, many Chinese domestic airlines like Air China and China Eastern has already started operating directed flights from multiple cities in China to a variety of cities in North America like Los Angeles, Las Vegas, New York, and Houston.

One big company to watch out for in this space is Hainan Airlines (HNA Group). HNA is a monster in the airline and hospitality industry, and they are becoming one of the biggest players in terms of providing “go-abroad” services for the Chinese traveler. They have already begun operating direct flights to Seattle, and earlier this year started a direct flight to San Jose. On the hospitality side, the company is looking to make acquisitions and joint-ventures with foreign hospitality management companies. In June, HNA acquired 15% of North America’s Red Lion Hotels Corporation, and seem poised for more.

If you’re looking to attract more Chinese tourism dollars to your business or community, it would be smart to look at partnering with some of these domestic service providers.

 

 

Daring People to Dream in China – US China Focus Exclusive

I am proud to have been featured in this week’s edition of US – China Focus. This website is a great emerging tool for students of the ongoing, complex relationship between our two countries. I wrote a piece about upcoming privatization reforms in China, and how the next wave of Chinese development needs to “dare people to dream.” You can read the article on US – China Focus, or read the text below:

China’s Upcoming Privatization Reforms: Daring People to Dream in China

Dan Redford, Director of China Operations for FirstPathway Partners

For over thirty years, China’s economy has been a disruptive and powerful force in the global economy. Now, China’s newly minted leadership has the challenge of managing this powerful economy as it shows signs of tiring. Problems of high inflation, rising property values, and a high level of bad government debt all threaten to throw China’s economy off track. Further privatization has been accepted as a way to combat these challenges, particularly in opening up government project contracts previously offered exclusively held by state-owned enterprises to the private sector. To really ensure effective privatization, China must develop a culture of innovation that gives Chinese people more ownership over the direction of this giant economy.

China’s education system is a significant barrier to innovation. Unlike in the United States, where education involves a healthy mix of in-class testing and extra-curricular activity, China’s education system is almost 100% based on test scores. From primary school all the way through to high school graduation, Chinese students are preparing for the gaokao, a written test that each student takes after completing high school that will determine their collegiate path. It is a high-pressure system that forces students to focus on test scores and numbers, and does not foster creative thought. 

Even more constraining is the strong divide between social classes. This is not the first time in China’s history that the leadership has made sweeping statements about reforms in China’s economy. The question is, will people believe that they will become a reality? China is divided into three basic classes – laobaixing (common people), fuerdai (the rich), and tanerdai (government officials and colleagues). These differences are so pronounced that it is hard for Chinese people to imagine any reforms that would change their relative position within this system.

These two aspects of Chinese society deter innovation, evidenced by a marked increase in dissatisfaction by average Chinese citizens in this economy, and an exodus of China’s rich, would-be innovative class.

Since moving to Beijing in 2011, I’ve witnessed the attitudes of average Chinese people go through a steady change. For common people, pride and excitement in China’s economic growth are gradually being replaced with disappointment and resentment. Last week, I had a cab driver ask me if the U.S. would consider liberating China instead of Syria. Why?

“This country is completely unfair. This country gets richer and richer, but I work harder and harder, and make less money.”

This change in attitude is growing along with divide between rich and poor. The government understands the severity of the problem. In January they released the official Gini Coefficient, which measures income disparity within an economy, for the first time since 2005. The Chinese claim that the number sits at .474, though a majority of independent assessments from scholars put the number over .6. Both numbers are over 0.4, which is considered a standard breaking point at which society as a whole starts to turn from generally satisfied to generally unsatisfied.

These statistics play out in China’s cities where working class citizens and migrants work and live in close proximity to the wealthy and powerful. Last year it was announced that over 51% of China’s population lives in urban areas, and China expects to enact plans to make that number increase to 70% by 2025. Unfortunately, with limited education and poor platforms for social mobility, the cities are being filled more and more with people that are not in a position to offer innovative value to a society that needs it.

At the same time that migrants and low-educated people are growing their presence in China’s economic hubs, certain habits of the educated and wealthy indicate a need to create incentives for innovation.

One of these habits is emigration. In a 2011 survey of Chinese citizens with net worth of over 10 million RMB ($1.53 million), it was discovered that over 60% said that they were considering emigrating from China. The survey, developed collectively by Bain and Company and China Merchants Bank, shows that the wealthy in China are either not sure about the trajectory of China’s future, or that they are just generally dissatisfied. One thing is clear is that they are not willing to stick around to spend time investing and innovating in the Chinese economy.

In China’s new era of privatization, the leadership should frame the reforms around giving average Chinese people incentives and resources to “dare to dream.” They will find ample opportunities as they start to open contracts previously held exclusively by state-owned enterprises to private companies. These large contracts should be given not just to those with government relationships, but those that demonstrate that they can give the best performances. Over time, this will provide evidence to Chinese people that society is indeed changing, and that taking a more entrepreneurial path could be an acceptable track to achieving a better life in China. Eventually, this will give the government teeth to actually reform the gaokao-based curriculum and encourage a balanced education system that gives Chinese people the incentives to think outside of the box. This is how to create a healthy economy that depends on and fosters innovation within its people.

Dan Redford is the Director of China Operations for FirstPathway Partners, and industry leading EB5 immigration fund manager. He also serves as the President of the Michigan State University Beijing Alumni Club. You can follow him and his perspectives from China at http://www.danredford.com.

What is China saying about the Detroit bankruptcy?

Obviously, some of the biggest news to come out recently in Michigan, and quite frankly, the nation’s, history, was that of the Detroit bankruptcy. Since I live in China, I took the liberty of compiling a few headlines from major Chinese newspapers and e-zines to give you a glimpse into what Chinese media is saying about the bankruptcy. Indeed, Detroit has a long way to go to change the perception as a crime-ridden, impoverished place. Here’s to looking up!!

 

1. “底特律破产带给中国的启示:城市不是造出来的”  (Detroit’s bankruptcy has revealed to China one thing: The city cannot be built)

Source: Sohu Business

2.” 底特律破产警示城镇化弯路 “(Detroit bankruptcy warns the winding course of urbanization)

Source: Guangzhou Focus

3. “七嘴八舌话底特律破产” (A Lively Discussion in the Auto Industry about Detroit Bankruptcy)

Source: Auto.sina.com.cn

4. 底特律申请破产 “造中国底特律”论遭质疑 (Detroit’s Bankruptcy Raises Doubts about building a “Chinese Detroit” Partnership)

Source: Anyang Online (originally from Xinhua)

5. 底特律破产风险有多大 (Detroit’s Bankruptcy: How Big are the Risks?)

Source: QQ.com Auto

Detroit Attracts Chinese Real Estate Buyers – Detroit News Op Ed

The U.S. National Realtors Association recently announced as part of its report that Detroit ranked in the top 5 in terms of inquiries from Chinese buyers interested in U.S. real estate.

This is an awesome revelation and opportunity for Detroit! I co-wrote a piece on the topic with my colleague, Lamar Irby and Bryan Withall, and the Detroit News picked it up! You can read the op ed by clicking here or read the original below:

Detroit breaks the top 5 for inquiries from Chinese Buyers of U.S. Real Estate

By Dan Redford, Bryan Withall, and Lamar Irby

The time may be right for Detroit to roll out the red carpet for Chinese real estate buyers. In the recently published, “2013 Profile of International Home Buying Activity” by the U.S. National Association of Realtors (NAR), Detroit ranked in the top 5 among hottest cities receiving inquiries from Chinese buyers looking to purchase real estate in the U.S. It certainly stood out as the most unlikely in the group, considering the other cities – Los Angeles, Irvine, Las Vegas, and Orlando – have long been established as strongholds for attracting Chinese investors.

 

How could this be? This recent announcement may not come as a surprise to those that were following Chinese CCTV and social media on the Detroit Real Estate market earlier this year. In March, the China Daily reported that some real estate properties were available in Detroit for $100. On China’s Twitter, Weibo, the term “Detroit Real Estate” was also trending along with “pixie” (English: “leather shoes”), using leather shoes as a metaphor for how cheap Detroit real estate is. The CCTV report alone garnered 1.2 million posts on Weibo, according to “Want China Times.”

 

The “leather shoes” phenomenon quickly died down in the media, but not before at least some Chinese buyers made purchases. And what is now made clear from the NAR report is that Chinese buyers for the moment have their eyes on Detroit. With increasingly strict purchase restrictions and higher taxes for Chinese citizens in their domestic market, the increasing trend is for Chinese to invest their growing assets abroad.

So, how can Detroit take advantage of this opportunity? While it is unlikely for the cheap $500 home buys to be a boon for the city of Detroit, the last thing Detroit needs is to lure Chinese investors into quick, cheap deals that end up being “less juice than squeeze,” if not financial disasters. Clearly, Detroit has a compelling real estate market and economic story of rebirth to tell. A strategy that highlights good deals in good communities in Metro Detroit could build a pipeline for long term Chinese real estate investment and more.

 

Success will come down to how well real estate brokers and officials can tell the story of Detroit and ultimately execute purchases. It’s not that Detroit is without merit. For starters, Detroit’s real estate market prices climbed 13.6% year on year from 2011 to 2012. With prices for homes in Detroit well within the median Chinese purchase price of $425,000, this evidence should be taken as an encouraging sign of vibrancy in the Detroit market.

 

The Chinese should also be invited to be part of the revitalization of Detroit. In the June 7, 2013, Financial Times Life Section cover story, “The Future of the American City,” Detroit was profiled as a “city in the midst of a mini-boom.” The article cited several large investments and businesses recently moving in to the city, such as the high-profile purchases of Quicken Loans CEO Dan Gilbert, as evidence to show that Detroit is indeed gradually rising. Real estate brokers in Detroit should consider translating this article into Chinese and spreading it to the Chinese market.

This can happen. Detroit can build again, and now is the time to welcome the help of our Chinese friends whose interest is already peaked.

Dan Redford graduated from Michigan State University and is the Director of China Operations for FirstPathway Partners, an industry leading EB5 immigration investment fund management company. You can follow him at danredford.com

 

Bryan Withall is the Managing Director and CEO of Sino Outbound Limited, a financial advisory firm serving Chinese investors, including both institutions and individuals, interested in overseas real estate assets and real estate related investments. For inquiries: bryan@sino-outbound.com

 

Lamar Irby is a Detroit native and serves as the Director of Finance for China ProSol Consulting Services Co., Limited (www.prosolchina.com). He is based in Beijing.